Game on: tackling fraud and scaling onboarding during major sporting events

About Aston Martin

Aston Martin Lagonda, a symbol of British luxury and performance, is on a mission to be the world’s most desirable, ultra-luxury British performance car brand by fusing technology, time-honored craftsmanship, and beauty into every product and customer experience.

The Challenge for Aston Martin

Aston Martin customers expect ultra-personalized luxury experiences from the moment they enter the dealership. To provide these luxury experiences, Aston Martin employees must be empowered with knowledge of what makes every shopper unique — their purchase history, their birthday, and their preferences, like whether they’d rather receive a WhatsApp message or an email.

Details make all the difference between selling to a stranger and building loyalty. But with over two million customer data points, employees didn’t know if a shopper was coming in to test drive an Aston Martin DBX or Vantage — or even if they were a repeat customer. Without the ability to consolidate warehouse, ERP, Databricks, and CRM data into one unified platform, Aston Martin couldn’t truly understand the needs and preferences of its customer base. 99